/ CHALLENGES & DESIGN SOLUTION /
THOUGHTS. To me, branding for yourself is the most difficult thing to do; especially for a perfectionist like I am. It needs a lot of efforts, moodboarding and understanding myself and my style to come up with the end result. But the good thing is that I had complete control over how I want this project to go because I am my own client. The process of tackling a challenge is satisfying. Also, the most exciting part of the personal branding is designing and building my own website, which takes some learning curves and a lot of time and efforts since it was my first time using Webflow. I am proud of myself for building the live website like how I envisioned.
LOGO/BRAND DEVELOPMENT. Initial logo concepts were created based on moodboards and research. Throughout this process, I played around with typography and soft, organic shapes inspired by calligraphy and brush strokes, leaves, flowers and sparkles. I also played around with my name initials M, G, T. The final logo design is simple, feminine, soft but bold. Throughout the design process, I designed many additional icons as brand elements and ended up liking this pattern combination the most. It consists of flowers and sparkles, which represents femininity and creativity. The brand also used a bright and colourful colour palette which consists of off white, pink, green, orange and red. Pastels are predominantly used for background as they are soft and airy. The typefaces used are the calligraphic-inspired serif typeface called Ogg for headings and the versatile, contemporary sans-serif typeface GT America for smaller headings and body text.
BRANDING MATERIALS. I find the design interesting because vertical business cards are not usually as popular which makes my brand stand out more. On the back of the card, there are two sets of patterns in four brand colours. Besides business cards, other stationery items are letterhead, envelopes and a thank you card. All the designs contained brand elements, contact information, other contents and they followed the brand typography and colours.
WEBSITE. I came up with website sections that suits my need along with some unique features (resume download button, work filtering system, contact info linking to a questionnaire form, etc.). The next step was creating wireframes and sections organizations. Wireframes helped me think about the layout of the website based on the website's contents and their priority levels. Then I continued designing in detail on Adobe Xd, before building it live using Webflow.